Brand identity - Logo Design - Illustration
One of my favorite projects to date: Krysset shop approached me pre-launch with a lot of great ideas about look + feel and asked me to run with them. I was able to take concepts floating around in founder Jess’ head, organize them and flesh them out into a full brand identity including logomark, color palette, promotional graphics and patterns.
Krysset is all about cultivating connections. We brought that concept through to the visual identity by exploring the interstitial spaces between positive and negative; interior and exterior; and organic and geometric.