Eye to Eye
Email Design - Web Design - Illustration
When we made the decision to revamp the email marketing strategy at Freeman's, I took the lead on the creative development of our brand new, all-encompassing newsletter, Eye to Eye. This development included a new suite of graphics, a flexible color scheme and a mailchimp template that's not only easy for readers to parse but also easy for us to update with diverse content on a weekly basis. In addition to the newsletter itself, we focused on the entire client journey, creating sign-up pages, welcome emails and follow-up content all consistent with Eye to Eye's distinct styling and personality.