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Eye to Eye
Email Design - Web Design - Illustration
When we made the decision to revamp the email marketing strategy at Freeman's, I took the lead on the creative development of our brand new, all-encompassing newsletter, Eye to Eye. This development included a new suite of graphics, a flexible color scheme and a mailchimp template that's not only easy for readers to parse but also easy for us to update with diverse content on a weekly basis. In addition to the newsletter itself, we focused on the entire client journey, creating sign-up pages, welcome emails and follow-up content all consistent with Eye to Eye's distinct styling and personality.
![](https://cdn.myportfolio.com/37ad517a-f1f5-40b8-9647-498cd4c0184b/8c3d685c-9bb8-4ef0-ac94-f763a11d2ba7_rw_1200.png?h=5e79d7d115d337fb2cf41256a7bc96ee)
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![](https://cdn.myportfolio.com/37ad517a-f1f5-40b8-9647-498cd4c0184b/fd118f02-82af-439b-bd38-e685cbf05a44_rw_1920.jpg?h=537613aba503771037e90bdf2b89764c)
![](https://cdn.myportfolio.com/37ad517a-f1f5-40b8-9647-498cd4c0184b/2539b47d-c880-413d-b632-5649974ea41e_rw_1920.jpg?h=2d693cbb3bb4f1e0432d5f4134416ee9)